For consumers, fraud is everywhere.
For legitimate businesses, reaching customers grows ever harder and more expensive.
Same problem, different points of view.
Data privacy is not about consumers
versus business.
It's basic accounting: for every positive outcome for a consumer, there's a sale by a legit business. And every dollar lost to Big Tech's fraud epidemic is a dollar that can't go into a win-win deal.
Big Tech's remarkable pivot to crime—even the FBI recommends blocking search ads now—is a crisis we can't afford to waste. And we can't afford to keep feeding data into AI systems designed to work against us.
We can work together. Consumers and businesses are on the same side.