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What Happens When
The Attribution Cartel Meets Advertising’s Halo Effect?
by Don Marti in AdExchanger
A centralized system for measuring the impact of advertising would tend to drive more budgets to less effective, riskier contexts, such as disinformation and AI slop—as well as increasing the real-world privacy harms to web users.
Also covered in Episode 74: The Attribution Cartel: Why “Privacy-Safe” is NOT what it’s made up to be of the Monopoly Report podcast with Alan Chapell.